FACULTY
OF ECONOMICS
BUSINESS PLAN
|
ES JAGUNG
|
CULINARY
GROUP 08
UNIVERSITAS SUMATERA UTARA
MEDAN
2013
1.
Executive Summary
v Profil company : Ice Corn
v produced Commodity Type : Ice Corn and chips
Sales Value Per Day :
1. Rp 201.250 ( cup ) + Rp 120.000 ( chips )
Total :
Rp 321.250
v Asset Value Last Company : Rp
321.250
v Business
Development Prospects : We look forward to growing our business
well and add variation in the product.
well and add variation in the product.
v Business Development Plan : Expanding the sales area
v Projection / Sales Target Value : It is expected that the development of this business
can increase profits.
can increase profits.
v Needs and Sources of Funds : Private Funds Group
v Plan for Use of Funds : All funds raised will be used
to manufacture our products.
to manufacture our products.
v Refund Period : No, because the funding comes from private
2.
Analysis
Product Idea
v Advantage :
Our products have a distinctive taste compared to
other products.
other products.
v Idea :
We got this idea from many enthusiasts drinks and food.
v Differentiation :
We provide additional materials in our products.
v Growth
Potential and risks : If not sold out, the
corn ice is not durable because of using coconut milk
while the chips were not crispy anymore.
3. Marketing analysis
Development Event Marketing : We do not just sell these products to
market on campus but also off-campus
Concept of Marketing Mix:
• Target Market : Our target market is the entire community.
• Venue : Faculty of Environmental Economics USU
• Price : Rp. 5000.00 per Cup and Rp. 5000.00 per piece
• Promotions : We promote the products of the individual to
individuals and also of the blog that we have made.
individuals and also of the blog that we have made.
Positioning : We sell this product in the
Faculty of Economics, USU
Activity Promotion : We promote these products
from individual to
individual and through blogs that we have made.
Pricing Strategy : The price we charge
based on cost of production
of the product plus surcharge.
Market Share : We are convinced of the superiority of our products compared to Other products.
Competitor Analysis : We tried to analyze a vendor selling products outside campus.
Development of Market Trend : Many people who want to try this product.
4. Operational analysis
v Production Cost Component Selection
Strategy and Process
Technology:
We surveyed the cost of the cheapest raw materials in the market with good quality and the use of equipment that is easy to use at an affordable price
We surveyed the cost of the cheapest raw materials in the market with good quality and the use of equipment that is easy to use at an affordable price
v
Organizational Structure Design
1. Leader (Manager)
2. part Production
3. Raw Material Procurement Section
4. Financial
5. Marketing
1. Leader (Manager)
2. part Production
3. Raw Material Procurement Section
4. Financial
5. Marketing
v
HR needs and Competency Design:
We have a human
resources expert with competence in their
respective fields
4.1. Sub Operational Analysis
Component selection strategy Cost Production Process and Technology:
Turns fee that we use to manufacture our products are cheaper than our estimates in the market.
Component selection strategy Cost Production Process and Technology:
Turns fee that we use to manufacture our products are cheaper than our estimates in the market.
5. Target Business
Production Strategy :
We produce our products
with the effective and efficient
Marketing :
We promote these products from individual to
individual,
through blogs that we made.
through blogs that we made.
Financial :
We utilize the best
capital.
6. Financial analysis
PLAN / STATEMENT OF CASH FLOWS
ICE CORN
06 juni 2013
|
A.
REVENUE
|
12 MEI
|
9 JUNI
|
|
Sales
Receipts
|
Rp 321250
|
|
|
Acceptance
Loan
|
-
|
|
|
Sub Total Revenue
|
Rp 321250
|
|
|
B. EXPENDITURES
|
|
|
|
Asset
purchase (investment)
|
Rp 400000
|
|
|
Purchase
of Raw Materials
|
Rp 180000
|
|
|
Production
Costs Everything Else
|
-
|
|
|
Maintenance
Costs
|
-
|
|
|
Administrative
expenses Else
|
-
|
|
|
Principal
installment
|
-
|
|
|
Sub Total Expenditures
|
Rp 580000
|
|
|
C.SELISIH CASH
|
Rp 241250
|
|
|
D.SALDO KAS AWAL
|
Rp 180000
|
|
|
E.SALDO KAS AKHIR
|
Rp 321250
|
|
Corn Ice production costs:
Main ingredients:
3 kg of corn
3 x 5,000 = 15,000
7 liters of water =
1.000
Gelatin 3 packs
= 6,000
4 kg of sugar 4x10.000
= 40,000
Ice Cubes 10 packs =
10,000
Oil 1 bunch (6 pieces) 6 x 3,000 = 18,000 +
90,000
Additional charges:
Casserole =
-
Stove
= -
Gas 3 Kg
= -
Place ice Corn 60 Cup =
13.000
Pipettes 3 pack (60 pieces) =
13,000
Tool mortar =
-
Thermos Ice
= -
Milk 1 can
= 6,000 +
32,000
Chilli flakes cost
Main Ingredients: XNB
2 kg potatoes =
4,000
1/2 kg Cabe Ijo =
22,000
Garlic ½ kg =
12,000
Shallots ½ kg
= 10,000
Edible Oil =
10,000 +
58,000
Total Production Cost = Cost ice corn +
Cost Chips
= 122,000 + 58,000
= 180,000
STATEMENT OF INCOME
Income of Rp
321,250.00
Operating Expenses:
Total Production Cost Rp 180.000,00 -
Total Net Income Rp241.250, 00
1. DATA COMPANY
|
1.
Company Name
|
ICE CORN
|
|
2.
Line of Business
|
CULINARY
|
|
3.
Product Type
|
ICE CORN
|
|
4.
Company Address
|
JL. Dr. T. MANSUR NO.9 KAMPUS FE USU - MEDAN
|
|
5.
Phone Number
|
083194698336
|
|
6.
E-mail addresses
|
Riskaoris@gmail.com
|
|
7.
Blog site
|
Group8magang3A.blogspot.com
|
|
8.
Start Standing
|
JUNI 2013
|
2. BIOS OWNER & INVESTOR
|
Ø
Name
|
RIZKA AGUSTINA
|
|
Ø
Sex Male
|
Female
|
|
Ø
Date of Birth Place
|
Banda
Aceh,15 Agustus 1991
|
|
Ø
NIM
|
102102139
|
|
Ø
Diploma Program
|
DIII
Akuntansi
|
|
Ø
Address
|
Jl. Sei
Bahorok No. 15 A
|
|
Ø
Telp / HP
|
083194698336
|
|
Ø
Email
|
Riskaoris@gmail.com
|
|
Ø
Role In Corporate
|
Leadership (Manager)
|
|
Ø
Name
|
VESTRY ARTA S
|
|
Ø
Sex Male
|
Female
|
|
Ø
Date of Birth Place
|
Pematang
Siantar,22 Januari 1992
|
|
Ø
NIM
|
102102192
|
|
Ø
Diploma Program
|
DIII
Akuntansi
|
|
Ø
Address
|
Jl. Jamin
ginting pasar 1 No. 35
|
|
Ø
Telp / HP
|
085268530043
|
|
Ø
Email
|
Vestryarta@yahoo.co.id
|
|
Ø
Role In Corporate
|
Finance
Department staff
|
|
Ø
Name
|
ILMA MAWADDAH
|
|
Ø
Sex Male
|
Female
|
|
Ø
Date of Birth Place
|
Kisaran ,5
November 1992
|
|
Ø
NIM
|
102102172
|
|
Ø
Diploma Program
|
DIII
Akuntansi
|
|
Ø
Address
|
Jl. Sei
Padang No. 15 A
|
|
Ø
Telp / HP
|
087766052358
|
|
Ø
Email
|
ilmamawaddah@yahoo.co.id
|
|
Ø
Role In Corporate
|
Raw
Materials Procurement staf
|
|
Ø
Name
|
NURUL FAJAR SAMOSIR
|
|
Ø
Sex Male
|
Female
|
|
Ø
Date of Birth Place
|
Lubuk
Pakam, 25 Agustus 1992
|
|
Ø
NIM
|
102101120
|
|
Ø
Diploma Program
|
DIII
Keuangan
|
|
Ø
Address
|
Jl. Kapten
Muslim No. 115
|
|
Ø
Telp / HP
|
085760839069
|
|
Ø
Email
|
Nurulfajar@yahoo.co.id
|
|
Ø
Role In Corporate
|
Staff of
Marketing
|
|
Ø
Name
|
SYARIFAH NOOR LUBIS
|
|
Ø
Sex Male
|
Female
|
|
Ø
Date of Birth Place
|
Padangsidimpuan,10
Desember 1991
|
|
Ø
NIM
|
102101137
|
|
Ø
Diploma Program
|
DIII
Keuangan
|
|
Ø
Address
|
Jl. Turi
No.18 Amplas
|
|
Ø
Telp / HP
|
082364078192
|
|
Ø
Email
|
Syarifahlubis53@yahoo.co.id
|
|
Ø
Role In Corporate
|
Staff of
Production
|
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